I’m a creative strategist who loves bringing structure to inspired ideas. My work sits at the intersection of storytelling, leadership, and digital strategy — helping teams move with clarity and brands grow with purpose.

Over the years, I’ve led influencer campaigns, managed creative teams, and developed systems that make collaboration feel effortless. I’m passionate about building processes that give people space to create while keeping projects grounded in intention and results.

In my most recent role, I helped elevate a digital agency to its next phase — expanding its client base, improving performance metrics, and building a steady stream of high-value referrals. I approach every project with curiosity, care, and an eye for both the art and the outcome.

I’m currently taking on consulting work and exploring full-time opportunities that feel aligned and inspiring.

Hi, I’m Roux (Roo)

Client List

Content Direction

Social Media Management

Photography

Heyday Skincare

Influencer Marketing Manager

Influencer Creative Direction

Philadelphia Museum of Art Craft Show

Brand Development

Social Media Management

Photography

Marsha’s Southstreet

Project Management

Content Creation

Account Supervisor

Smith Memorial Playground

Content Creation

Photography

Philly PR Girl